Institutional Brand Assessment and Positioning Project

Estimated Value: $350,000
Open New 15 days left TexasProfessional Servicessolicitation
Nov 10, 2026
Nov 24, 2026 2:00 PM
Professional Services
solicitation
541613

Key questions

When is this bid due?

Responses are due November 24, 2026 at 2:00 PM (local agency time). That is 15 days from today.

Where is the work?

Texas. It is listed with other open Texas government bids on BidsNexus.

Who can bid?

No set-aside is listed on the notice. Check the solicitation documents for vendor registration and eligibility requirements.

What NAICS code applies?

NAICS 541613 (Professional Services).

What kind of solicitation is it?

Solicitation in the Professional Services category.

How do I respond?

Responses go through the agency's official posting on utdallas.bonfirehub.com. BidsNexus links to the original solicitation and its documents; a free account shows the link and emails you similar bids.

AI Summary
The University of Texas at Dallas is seeking a strategic branding partner to assess current perceptions, develop a new brand position and messaging framework, and improve their creative strategy and visual identity. The selected firm will need to demonstrate a proven approach to achieving brand adoption across a decentralized campus, reflecting UTD's rise as a STEM-focused research university.
Line Items
ItemQtyUnitEst. Unit PriceEst. TotalCategory
Brand Perception Assessment (Audience Research) 1 project $75,000.00 $75,000.00 Professional Services
Brand Position and Messaging Framework Development 1 project $85,000.00 $85,000.00 Professional Services
Evaluation of 'The Future Demands Different' Campaign 1 project $40,000.00 $40,000.00 Professional Services
Creative Strategy Recommendations 1 project $50,000.00 $50,000.00 Professional Services
Visual Identity Recommendations 1 project $60,000.00 $60,000.00 Professional Services
Brand Adoption Strategy and Implementation Plan 1 project $40,000.00 $40,000.00 Professional Services
Estimated Bid Value$350,000.00

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📎 ESBD_574737_1794005506864_Submission Instructions - UTD20261029-TB.docx View
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